Apostrophe Review: Is This Effective for Your Skin?
By Ben Carter
8.7
Consumers Best Verdict: Apostrophe (by Hims & Hers) Highlights
Apostrophe (by Hims & Hers) pairs you with licensed dermatology providers online, then ships customized Rx skincare (think tretinoin blends, acne and rosacea treatments, plus select orals when appropriate) to your door. It’s teledermatology with a polished portal, clear communication, and a brand backed by Hims & Hers—so you’re getting credibility and scale alongside convenience.
Look, after walking through the signup, reading provider notes, and comparing it to pharmacy-and-derm runs, my takeaway is simple: Apostrophe (by Hims & Hers) makes prescription skincare feel easy—and it mostly nails the details that matter. The care is legit, the formulas are targeted, and the experience is refreshingly straightforward. It’s not the cheapest route if you’re chasing bare-minimum generics, but the convenience, provider access, and tailored regimens justify the price for a lot of people. If you’ve been stuck waiting months for a derm, this is the bridge. And hey, if you’re on the fence, I’d nudge you to try a month and see how your skin responds—no pressure, just a friendly tip from someone who’s seen this work for a ton of shoppers at Consumer's Best.
In-Depth Look: Apostrophe (by Hims & Hers) Features & Considerations
Core Features & Consumer Benefits
The draw here isn’t flashy packaging—it’s evidence-based actives, quick access to pros, and a routine you’ll actually stick with.
Board-certified care, online
Share photos and history, get a tailored plan without waiting months for an in-person slot.
Customized Rx formulas
Personalized blends (often including tretinoin, clindamycin, azelaic acid, niacinamide, etc.) that target your exact concerns.
Convenient delivery and refills
Meds ship to your door with adjustable autoship so you don’t run out mid-progress.
Clear guidance and follow-ups
Messaging keeps you connected; providers can tweak strengths and routines as your skin adapts.
Trusted parent brand
Backed by Hims & Hers, meaning established operations, consistent quality control, and recognizable support.
Important Considerations & Potential Downsides
- Out-of-pocket costs
Insurance typically doesn’t apply; pharmacy generics may be cheaper if your copay is low.
- Irritation can happen
Potent actives like tretinoin may cause dryness or purging; you’ll need patience and gradual ramp-up.
- Availability limits
Service is U.S.-only and varies by state regulation; not for urgent or complex dermatologic emergencies.
- Photos and timing
Good images are required and reviews can take a bit; shipping adds a few business days before your first dose.
Who Is the Apostrophe (by Hims & Hers) Best For?
Busy adults who want Rx results without the wait
You need dermatologist-grade treatment but can’t chase in-person appointments.
Tretinoin-curious skincare fans
You’ve plateaued on over-the-counter retinoids and want a personalized, prescription path.
Acne, rosacea, or melasma sufferers
You’re dealing with chronic issues that respond best to targeted, adjustable regimens.
Structure-seekers who love simple systems
You prefer one portal for consults, meds, refills, and adjustments—less juggling.
Privacy-first online shoppers
You want discreet, at-home care with clear provider messaging and doorstep delivery.
Who Might Want to Explore Other Options?
- In-person procedure candidates
If you might need biopsies, lasers, or hands-on exams, a local dermatologist is the right call.
- Insurance-focused budget shoppers
If your plan covers derm visits and generics with tiny copays, the pharmacy route could be cheaper.
- International customers
Apostrophe’s service is U.S.-only; you’ll need a local telederm or clinic if you’re outside the States.
- Complex or urgent skin issues
Sudden rashes, concerning moles, or infections deserve immediate in-person evaluation.
